Fleischman (pictured) was previously chief growth officer at Zappi, a role he left at the end of 2024.

In his new role, Fleischman will lead AYTM’s revenue strategy and help drive growth at the firm.

Shanon Adams, president and chief operating officer at AYTM, said of Fleischman’s appointment: “His experience and enthusiasm for building high-performing teams align perfectly with our mission to advance understanding and revolutionise market research.

“As we continue to push the boundaries of what’s possible, Glenn’s leadership will be instrumental in shaping our next chapter.”

Fleischman added: “I’m incredibly excited to be joining AYTM and working alongside such a talented team.

“I look forward to leveraging our AI investments to scale and elevate our entire customer journey, leading to continued growth and more value for our customers.”