Barry (pictured) left Zappi earlier this year after 11 years at the company, in which he played a key role in the firm’s growth.

Jackson Noel, co-founder and outgoing chief executive officer at Appcues, is stepping back into a board of directors role at the business.

Barry said: “I’m honoured and energised to take on the role of CEO at Appcues. Appcues pioneered product adoption software – and today, we have the opportunity to go even further by helping technology businesses deliver real value to their users at scale.

“Most companies know what great customer experience looks like – but they struggle to deliver it consistently across the customer journey. That’s the challenge Appcues is perfectly positioned to solve.”

Noel said: “Ryan and I share many philosophies on company culture, team building and customer focus. He’s set an exciting vision for the future of our market and I’m eager to support him as he leads Appcues into its next chapter.”

Brad Coffey, chairman of the board at Appcues, added: “Ryan brings a great mix of strategic vision and operational expertise. He has a deep understanding of our space and how to scale what works – but more importantly, he brings an unmatched level of energy and drive to deliver results for our customers, employees, and shareholders.

“The way people discover, try and adopt software is changing rapidly with AI and new types of consumer experiences. Ryan has a clear vision for that future, and I’m excited for him to lead Appcues into that next leg of our journey.”