The transaction, which will close in either the first or second quarter of 2022, will see Forsta operate as a separate brand and retain its current leadership and staff.

The deal will allow Press Ganey clients to access Forsta’s CX, user experience (UX), employee experience (EX) and market research technology tools, as well as Forsta’s experience in industries such as retail, financial services, travel and hospitality, technology, entertainment and consumer goods.

Forsta said the deal would provide it with the necessary resources for its expansion plans and access to investment, growth opportunities and deep consulting and change management experience across healthcare.

Kyle Ferguson (pictured), chief executive at Forsta, said: “Press Ganey was the first company to truly recognise and respond to the importance of patient experience, and the company continues to lead innovation in the field.

“I’m excited to join forces with such a forward-thinking, highly respected company, and eager for the benefits this investment will bring to our customers.”

Darren Dworkin, chief strategy officer at Press Ganey, said: “This move is the culmination of Press Ganey’s investments to not just be leaders in the healthcare industry, but to lead in experience technology, too.

“Together, the next generation of patient and customer experience will be better, deeper and truly human-centric.”