The programme, called Human Experience (HX) Partner Program, will help agencies to offer white-labelled, integrated voice of the customer (VoC) tools hosted on Forsta’s technology platform.

Forsta said it developed the programme to help meet demand for more robust CX and VoC programmes in addition to surveys and customer satisfaction reports.

The HX partner programme will help research agencies collect data through various channels, including websites, digital, SMS and native mobile, as well as reporting on data in agency and client customised views and identify trends driving business action and outcomes.

Partners on the HX partner programme will have access to a dedicated partner manager, CX consultants, solution architects, a CX implementation team, sales enablement, training, certifications and additional options.

Tobi Andersson, managing director, market research, at Forsta, said: “Market research is evolving, as new technologies and consumer behaviours emerge that provide innovative ways to engage with customers to gain valuable insights, and market research agencies need to quickly expand their offerings to stay ahead of this change.

“We’re offering a truly white labelled solution, providing our market research agency partners with all the necessary tools to run a successful CX programme on their own.”