Gritten (pictured) was previously vice-president, managing director at Lieberman Research Worldwide. Prior to Lieberman she was UK commercial director at YouGov.

In her new role she’ll be responsible for key account management in the group, and will also review the existing structure of the business to maximise the commercial value of the agency’s client relationships.

Claudia Strauss, UK managing director of Future Thinking, said: “Adele has strong commercial acumen and will provide a more cohesive structure to our account team, enabling us to provide an enhanced offer as well as greater efficiencies and benefits to our growing client base.”