GfK launches Connected Consumer Index

GERMANY – Market research company GfK has created a global Connected Consumer Index to rank how digitally connected the populations are of 78 countries.

Connectivity_crop

The index shows which countries have the most connected consumers, both overall and in terms of device detail – smartphone, tablet, mobile PC, desktop PC, wearables, smart TV, TV set-top box, video-game console, e-reader, connected car and smart home.

It also shows how connectivity has altered over the past five years.

Kevin Walsh, director of trends and forecasting at GfK, said: “As the technology markets mature, we are increasingly seeing that local country drivers are having a relatively bigger impact on connectivity growth, as opposed to global or regional trends – with consumers connecting in ever bigger numbers and different ways.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts