Davis (pictured) was previously client director for banking, payment and fintech at GfK. He has also worked at Enterprise, Planning and Research (EPR) as a research director. He will be based in MetrixLab’s UK office.

Angela Morgans, managing director of MetrixLab UK, said: “Ian’s appointment reflects our desire to deliver an even better service and offering to our financial services clients. His extensive experience will be a real asset in helping us to ensure we deliver the critical intelligence clients need in a competitive environment.”