Zeitoun (pictured) started her career at TNS in France and joined GfK in 1992 where she has worked since. She become its CEO in 1998. In 2012, she was appointed  global head of GfK’s brand and customer experience business unit, and in 2016 of the consumer goods and retail business unit, based in New York.

She will report to Ipsos chairman and CEO, Didier Truchot.

Among her responsibilities she will work with Henri Wallard, Ipsos deputy CEO and Chairman of the Ipsos sciences team to moderate a group of researchers with the aim of strengthening Ipsos’ expertise in disciplines such as behavioural sciences, neurosciences, statistics, sociology and marketing.

Amaury de Condé, country manager, Ipsos in France will work with Zeitoun during the transition. He is joining the Ipsos global headquarter services (GHS), as director, to work on aligning talents and training within the Total Understanding project.

Truchot said: "I have known Helen for a long time. Her arrival in Ipsos is something I had always hoped would happen. Helen embodies the best that the marketing sciences industry could offer: an impeccable technical knowledge, established on a solid scientific background and considerable experience, combined with her rigour and leadership capacities."