It means market researchers can now access extended profiled panelists across Asia via Cint’s DIY Access/Access Pro user-interfaces or fully automated APIs.

The deal also includes the first agreement as part of the launch of Cint’s Private Pricing solution, which allows buyers and sellers to negotiate rate cards and commercial arrangements directly while using Cint’s platform and technology to handle the sourcing and delivery of sample in a fully automated way. 

GMO Research has struck the Private Pricing arrangement with Survey Monkey, the world’s leading online survey platform, directly, which will see SurveyMonkey extend its strategic partnership with Cint and source all GMO Research supply via the Cint OpinionHUB platform alongside its existing supply chain management process in the same system.

Richard Thornton at Cint said: “This integration is one of the largest done in MR on the supply side, with two major leading players integrating and opening up their respective technology and platforms. This partnership also signifies a shared vision and philosophy around supply chain efficiency in data collection for MR and insights.”