The new Screenwise Trends Panel will be powered by Nurago technology and open to internet-using adults who can install the firm’s measurement software onto their PCs. Respondents will be recruited by sample supplier uSamp.

Google said that the project is part of its wider efforts to understand how people consume media across multiple screens and how it can be measured.

Mark Riseley, Google’s research manager, said: “An improved understanding of how people use and respond to online media can benefit the industry as a whole. We look forward to working with Nurago on these efforts.”

Nurago managing director Arno Hummerston (pictured) added: “This is a huge opportunity for people to help both Google and Nurago move industry knowledge forward in this area. It’s great to see such an approach being introduced to the UK market. I’m personally excited to see the results of this program and expect it will provide interesting and robust insights.”