Government spent £25m on research firms in five months, accounts show

UK— The UK government today took the unprecedented step of publishing detailed accounts for £80bn of its spending in the five months since the election – analysis of which has uncovered almost £25m spent on market research and consultancy firms.

Abt Associates was the biggest recipient of government cash, banking more than £5.2m between May and September for its work in west and southern Africa for the Department of International Development.

TNS-BMRB followed, receiving almost £4m for research on a host of COI communications campaigns as well as on projects for education, transport and other government departments, including the Home Office.

Below is the full list of agencies we’ve uncovered so far and what they earned. Readers should note this is by no means an exhaustive analysis of the 196,000 lines of expenditure, so it is not a full picture of how much the government actually spends on market research and related activities.

Also, each department categorises their spend on research in different ways. Those that use the term ‘research’ tend to use it to cover all manner of things (including money spent on recruitment consultants and travel agents). So there’s an element of guesswork involved but we’ve tried to stick to those companies that we know definitely offer market research services.

£1m-plus

  1. Abt Associates – £5.26m
  2. TNS-BMRB – £3.99m
  3. Ecotec – £3.3m
  4. Ipsos Mori – £3.18m
  5. TNS UK – £2.44m
  6. ORC International – £1.46m
  7. Gartner – £1.13m

£100,000–£1m

  1. Greenstreet Berman – £562,496
  2. GfK NOP – £529,999
  3. The Futures Company – £295,271
  4. Jigsaw Research – £283,398
  5. IFF Research – £208,569
  6. FDS International – £192,180
  7. Synovate – £172,760
  8. Cragg Ross Dawson – £144,787
  9. BDRC Continental – £128,622
  10. OMB Research – £116,077
  11. BrandScience – £113,000

Under £100,000

  1. Research Works – £79,200
  2. Opinion Leader Research – £77,918
  3. Corr Willbourn – £75,055
  4. Sherbert Research – £72,760
  5. RSM – £68,340
  6. RS Consulting – £65,500
  7. Experian – £65,184
  8. Enerdata – £65,155
  9. Ethnos Research & Consultancy – £62,084
  10. Alphaplus Consultancy – £60,000
  11. I-Graduate – £55,804
  12. Define Research & Insight – £52,800
  13. Optimisa Research – £52,250
  14. CFE – £46,997
  15. CRAC – £37,025
  16. AD Research & Analysis – £36,772
  17. Oxford Intelligence – £36,000
  18. Hall & Partners – £34,100
  19. ESRO – £32,310
  20. Outsights – £30,555
  21. Virtual Surveys – £29,400
  22. Consulus – £28,573
  23. Illuminas – £25,600
  24. Employment Research & Consulting £25,344
  25. Evans Major Associates – £24,563
  26. The Nursery Research & Planning – £24,000
  27. Brand Democracy – £21,844
  28. Dialogue By Design – £17,707
  29. YouGov – £10,886
  30. Cassiopeia Consultancy – £6,241
  31. Broadcast Audience Research Board – £4,198

We hope you enjoyed this article.
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