The award is to celebrate market research companies who put the lives and livelihoods of their employees at the centre of what they do.

The judges – members of WIRe’s global advisory board – said Greenberg Strategy stood out with its flexibility in working location and its maternity and paternity leave and benefits.

EMI Research Solutions was the runner up.  

Kristin Luck, WIRe founder and a member of the judging panel, said: “Both companies excelled in proving how they met the criteria for the award. Greenberg Strategy has created a flexible, creative and energetic environment and consequently their employees love going to work. It is a desirable workplace for women not just in theory through policy statements, but in practice.”