Wengel (pictured) is the founder and principal of Experience Innovation, a consulting firm focused on growth strategy, innovation, brand building, and insights. Most recently, he led Kantar, North America’s innovation practice and TNS business.

During his career, he was also an executive in various roles at Nielsen, including leading Bases, North America. Wengel has held a variety of senior marketing and sales positions at client companies, including Procter & Gamble.

GutCheck said Wengel’s experience in leading consumer insights, innovation, and big data organisations will help GutCheck build its partnerships with clients and help accelerate growth.

CEO Matt Warta said: “We’re delighted to welcome Rob as our newest board member. His experience and leadership in both the market research industry and advising innovative companies will be instrumental in our continued effort to bring value to our clients.”