Half of Americans ‘not engaged with news and information’

US - People who trust sources of news and information are outnumbered by those who don't, according to a new study from the Pew Research Center.

Social media montage_crop

The study of how people deal with facts and information broke US adults down into five groups ranging from those most confident and engaged with information, to those most wary.

Thirty-eight per cent of people fell into the “eager and willing” and “confident” groups, but a significantly larger 49% fell under the headings “doubtful” and “wary”. Thirteen per cent are in the middle group, labelled “cautious and curious”.

The results revealed certain demographic patterns, for instance that those with the highest levels of interest in acquiring information, and in improving their skills, are likely to be from ethnic minorities, while those who are interested but have more confidence in their own skills are more likely to be white. Age was also a factor, with those who are doubtful or wary more likely to be older.

The findings have implications for addressing the ‘digital divide’ between those who are literate in today’s communication tools and those who aren’t.

Unfortunately, those who are less interested in learning were also less interested in acquiring the digital skills needed to find and assess information.

When asked what would help them make better decisions, respondents’ top answers were better internet access and more mobile data.

But efforts to help people access information and find trustworthy material face the challenge of a large group “who have lower interest in getting assistance”, said the Pew study.

The research was carried out with funding from the Bill and Melinda Gates Foundation.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts