Cortoos joins the agency after a decade at Hall & Partners, where she helped set up the company’s Australian office and specialised in brand and advertising research.

She also spent time with the UK arm of the business, responsible for a range of brand health tracking, communications evaluation, segmentation and NPD projects.

Pollinate managing director Howard Parry-Husbands said: “Tamara is a great addition to the team as she brings extensive experience managing large and and complex multi-country studies across a diverse client portfolio.”