Hall & Partners launches predictive modelling platform
Avatar is a “strategic market simulation platform” driven by data and “simulation science”, with a view to predicting possible futures.
The platform acts as an “interactive market laboratory” in which experiments are run in virtual markets, where clients can make scenario adjustments to determine the most effective ways to influence future behaviour, drive sales and increase profitability.
Avatar is now available to clients worldwide. More information can be found here.
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