Rogers (pictured) was previously at Blue Yonder for more than 15 years, where she was most recently head of new business and client lead and focused on areas such as innovation, fast-moving consumer goods, shopper and business development.

Kokoro is an insight agency based in Leeds that focuses on areas such as segmentation, human understanding, proposition development and brand and communications. The agency was named agency of the year at the 2022 MRS Awards.

Alison Bainbridge, founder at Kokoro Global, said: “Hannah’s bravery, energy and curiosity make her the perfect fit for Kokoro: she genuinely cares about clients, is not afraid to challenge and to do something different and is absolutely dedicated to delivering work that goes beyond the theoretical into the practical: she’s all about impact, and we’re extremely excited to have her on board.”

Rogers added: “After 15 incredible years in the same place, I wanted to find a new role in a place where I would be as inspired and challenged as I have been in my previous 15 years in research.
“Kokoro, an entrepreneurial business with a reputation for excellence, a cabinet full of awards and a team full of curious researchers completely plugged into people, trends and businesses is the perfect solution. Built for clients with brave ambitions, starting here means I can further my passion for innovation and for doing things differently.”