Hansa was the first Indian insights and consulting company to acquire a US-based firm, GCR (formerly called Gartner Custom Research). The multinational company has offices in Germany and the US and launched its Singapore operations in early 2020.

Hansa has been operating for the past 40 years and during that time has been involved in a number of projects that have become industry standards in India, including the Indian Readership Survey, the Household Potential Index and the Indian Outdoor Survey.

Speaking about this new development, Praveen Nijhara, chief executive at Hansa Research, said: “Bangladesh is an emerging market with growth potential. There is also a lot of synergy between India and Bangladesh along with geographical proximity.

“We have already done brand, advertising, consumer and customer experience research in this market over the last few years for global and local brands. Bangladesh is part of our expansion plan and we believe the time has come to have a local presence to serve our clients better.”