Salim (pictured) will support a number of key accounts and product innovations including digital tracking.

Before joining Harris Interactive, Salim was at the BBC working with the brand insight and audience measurement departments.

Den Scotford, head of TMTE, said: “We’re delighted that Taneem has joined the team, and his previous media research background will be of immediate value to our clients within the sector. Taneem joins us with strong experience gained from roles at the United Nations and media companies, with skills in data analytics and creative storytelling.”