Harris Interactive creates live audience feedback service
The new service, which is powered by Toluna, will give detailed insights for TV, radio and online programmes and is built around Harris Interactive’s PopUP community platform.
Broadcasters can view, download, and control the conversations – as members share their reactions, likes, and dislikes in a moderated discussion.
Denholm Scotford, head of media and entertainment at Harris Interactive said: “Getting audience feedback, and capturing changes in sentiment during a show, is invaluable for broadcasters to inform editing, aid programme development and enhance audience engagement.”
The platform is managed by Harris Interactive’s specialist media researchers, with a discussion guide specific to individual clients. Clients can view and download insights instantly, or access clean transcripts and analysis from the day after transmission.
PopUP Communities launched 18 months ago and PopUP Live has been trialled in the UK and Europe.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments