The acquisition will see BERA’s artificial intelligence (AI) insights and analytics platform integrated into Harris Quest, part of the Stagwell Marketing Cloud platform, to support market research, predictive analytics and brand tracking.

Will Johnson, co-chief executive officer at Harris Quest, said: “Integrating BERA’s predictive capabilities into our platform will enable us to deliver even faster, more accurate insights that are critical for effective decision-making in today’s dynamic market environment.

“In addition to our existing real-time analytics, we can now offer customised metrics across virtually any industry and stronger predictive intelligence.”

Mark Penn, chairman and chief executive at Stagwell, added: “We are excited to welcome BERA to the Stagwell family as we continue building the most advanced and scalable research tools for modern marketers.

“By combining BERA’s predictive brand technology with Harris Quest’s real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively.”