Havemann (pictured) previously co-founded and led Research Now, now Research Now SSI, for 11 years. He then held the role of chief executive of online marketplace RatedPeople.com. In 2016, he became the chairman of RealityMine.

RealityMine also announced it has received additional investment from existing investor Kennet Partners and other shareholders. The investment, which was not disclosed, will be used to speed up product development and geographic expansion.

Hillel Zidel, managing director at Kennet, said: “Chris co-founded Research Now when ‘online’ was revolutionising the survey research industry. He grew the company over 11 years to over $200m in revenue to become global leader in the online research panel category. We are excited that he will be working in this capacity at RealityMine as behavioural data and passive metering continue to emerge as the next research innovation to change the market research industry.”

Havemann said: “We are committed to continuing to invest in our products to support our clients in ensuring they have a fuller, more accurate picture in all of their research studies.”