Upreti was previously vice-president at Kantar, where she worked for five years following spells at YouGov and Nielsen.

Matt Costin, chief executive officer at BVA BDRC, said: “Shivani’s appointment underscores our commitment to innovation and staying at the forefront of research, enabling us to provide clients with even deeper insights into people’s thoughts, feelings, and behaviours so that they too can evolve and be better.

“It’s a testament to the strength of our team at BVA BDRC that we can attract someone of Shivani’s calibre, and I am confident that great things lie ahead.”