Together, the two will aim to deliver “elevated customer experience and insights to industry-leading organisations”.

With Alida’s TXM platform, which provides industry and role-specific insight and engagement strategies, Higher Oak will help clients to implement a customer experience (CX) programme across the entire customer journey.

The partners will work to deliver actionable insights designed to enable companies to improve customer, employee and product experiences. 

“As customer expectations continue to rise and their voices become amplified online, managing customer experience has never been more important. We are excited to work with Alida in order to help companies deploy world class voice of customer and employee programmes,” said Higher Oak chief executive Drew Campbell.

He added: “We believe the partnership of Alida’s TXM platform and Higher Oak’s extensive CX expertise can help companies turn CX into a key differentiator for their businesses.”