Greco has previously held roles at Salesforce and Amplitude and has worked as an author, blogger and speaker on digital marketing and analytics practices.

At Hightouch, Greco will focus on helping customers to use data and AI technologies safely and in a scalable manner.

Brian Kotlyar, vice-president of marketing at Hightouch, said: “Adam knows what it takes to do digital transformation at the world’s biggest companies and we’re beyond excited to have his expertise at Hightouch.

“He can uniquely pair a big vision with pragmatic hands-on knowledge of how to make it real for marketers in any company. He has a passion for helping organisations use data to drive growth that aligns perfectly with our mission as a company.”