IAB Australia names former chairman as interim CEO

AUSTRALIA — Tony Prentice, a former chairman of the Interactive Advertising Bureau (IAB) Australia, has returned to the organisation as interim CEO, replacing Paul Fisher who left to join Nielsen.

Fisher revealed in December that he would be leaving the trade association to become managing direct of Nielsen’s media businesses across Asia Pacific, the Middle East and Africa.

Prentice (pictured) will be in the role for three months “to assist with the ongoing process around audience measurement and assist with the successful on-boarding of the new CEO once the search has been concluded,” said IAB chairman Mark Britt.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts