IAB hunts new research head to replace Lynas
Lynas no longer works full time for the organisation but continues to act as a consultant on major research projects including the online ad spend study and the attribution study.
She also continues to advise on the UK Online Measurement Company’s audience research efforts.
Lynas joined the IAB in July 2008, following a stint as senior manager of entertainment and media at PwC. She could not be reached for comment on her future plans.
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