IAB makes two senior appointments
Morgan (pictured right) and Buckley (left) will both report directly to Sheryl Goldstein, executive vice-president of member engagement and development.
As the senior vice-president, chief strategy officer, Morgan will be overseeing thought leadership and content development for IAB, including the IAB Centres of Excellence. These include the Experience Centre, Programmatic and Data Centre, and Media Centre, as well as research functions.
Additionally, Morgan will be responsible for editorial and content strategies for all IAB events and programming.
As an executive in residence, Buckley will be working with IAB to develop solutions and services designed to help the industry move forward.
Buckley will help lead the development of effective programmes to educate, inform and share IAB insights-based recommendations for publishers, platforms, ad tech, brands and agencies. She will also be advising on programming IAB’s annual leadership meeting, the chief revenue officer (CRO) Council and IAB’s marquee NewFronts.
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