The IAB Tech Lab is a non-profit research and development consortium tasked with producing scalable technology standards and solutions for the global digital media and marketing industry. It was launched in September of last year.

The executive committee of the board of directors includes representatives from Tech Lab founding member companies:

• Jonathan Bellack, director, Product Management, Google
• Anand Das, co-founder and CTO, PubMatic
• Kelly Petersen, vice president, Product, Tremor Video
• Tom Shields, senior vice president, Strategy, Publishers, AppNexus
• Michael Smith, vice president, Revenue Platforms and Operations, Hearst Magazines Digital Media
• Srini Venkatesan, vice president, Engineering, Ads and Data, Yahoo

The other leaders joining the board of directors are listed here. According to the announcement, the IAB is seeking participation from non-US technology innovators.

“The IAB Tech Lab’s mission is one with global implications,” said David Moore, president of WPP Digital, chairman of Xaxis and head of the IAB Tech Lab board of directors (pictured). “The senior executives and thought-leaders that have taken their place on the Tech Lab’s board will be vital in creating new technologies and pathways to reduce friction within the supply chain, and enable the safe growth of the industry.

“But we will need to include leadership from other markets, if we’re to fully deliver on those objectives – and, with a few executive committee and general board seats remaining, we will be actively recruiting tech expertise from the world over to join the roster.”