Through the partnership, the two companies are looking to develop offers for clients to use in their native workflows to drive the adoption of generative AI. These approaches will draw on IBM’s AI and data platform Watsonx and Dun & Bradstreet’s data cloud.

Teams within the companies will use the IBM Garage methodology to build AI use cases and develop applications – for example, to boost customer experience, user experience and employee productivity.

One of the services the companies intend to bring to market is ‘Ask Procurement’, a means of allowing procurement professionals to uncover new data and insights on companies’ business relationships.

Ginny Gomez, president, North America, Dun & Bradstreet, said: “Dun & Bradstreet and IBM are ideally suited to help companies responsibly navigate the rapidly evolving generative AI space because we know their business environments and processes well.”

Rob Thomas, senior vice-president, software, and chief commercial officer, IBM, said: “The transformative power of generative AI for business is wholly dependent upon data that is accurate, trusted, and targeted for enterprise use cases.”

Thomas added that the agreement would help clients to “responsibly build AI-powered solutions”.