Unica signed a multi-year deal to serve as IBM’s web analytics platform back in November, but now the company and its 500 employees are to move in-house as part of IBM’s Software Solutions Group.

Yuchun Lee (pictured), Unica CEO, said: “The market has been responding very favourably since IBM announced its intention to acquire Unica.” He said the firm had won business from 450 new clients over the past year.

IBM’s acquisition of Unica follows its purchase of web analytics firm Coremetrics earlier this year.

Craig Hayman, general manager of IBM’s industry solutions group, said: “Together, the Unica and Coremetrics acquisitions help deliver the customer insight our clients demand, along with the measurable results they are seeking across sales channels.”