IBM launches customer experience practice
The IBM Customer Experience Lab will provide clients with access to both IBM researchers and IBM business analysis consultants who will be tasked with coming up with ways for clients to communicate with customers and employees.
The lab aims to deploy capabilities such as machine learning and visual analytics to predict differences in individual customers and will operate under the IBM Global Business Service in New York.
IBM vice-president of services research Mahmoud Naghshineh said: “Today, businesses have a completely different way of engaging customers. There are all these new ways of reaching out to people but you need to know the right time to engage.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments