9 November 2017
iHeartMedia renews Nielsen measurement deal
US – Media and entertainment company iHeartMedia has signed a multi-year agreement with Nielsen to provide radio ratings services for its radio stations across its 150 local markets.
According to a Nielsen announcement, the contract will provide radio ratings services for iHeartMedia’s Portable People Meter (PPM) and radio diary measured markets.
The deal also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.
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