Rosemary Bayman (pictured) has joined from Ipsos MORI, where she was previously head of Travel, Technology and Retail, and takes up the role of principal to enhance Incite’s financial services offering.

Ben Markham and Helen Osborne, who arrive from BDRC Continental and TNS respectively, have both joined as associates while Adrian Damian also joins as a data analyst from Research Now.

Incite managing director Roger Banks said: “We like to think differently at Incite and provide better direction for our clients. The talent of our team is the critical factor in making sure we can overachieve and go beyond the norm when it comes to developing insights and outputs from our research.”