Wetzel (pictured) was previously chief operating officer and replaces Brian Lesser, who had been chairman and chief executive at InfoSum since 2020.

Wetzel has worked at InfoSum since 2009 and held prior senior strategy and operations roles at AT&T, Xandr and Deloitte.

Mark Suster, board director at InfoSum, said: “Lauren is a pioneer in the data collaboration industry, having been involved with data clean rooms before the term even existed.

“She has run day-to-day operations at InfoSum for years as COO and as a board member. I’m thrilled to watch her continued growth as the new CEO of the company after many years under the mentorship of Brian Lesser.”