TSAPI simplifies the exchange of survey data between different platforms or software tools and builds on the previous TripleS standard.

In addition, TSAPI allows programs and platforms to communicate directly without relying on intermediate files.

Therefore, the Insights Association said that TSAPI improves connectivity within the research sector, acting as a bridge between insights and other industries and encouraging greater innovation and smoother, more efficient practices.

The Insights Association joins the Market Research Society and the Association for Survey Computing in supporting the TSAPI standard.

Melanie Courtright, chief executive officer at the Insights Association, said: “Seamless data transfer is essential to ensure efficiency and quality across the insights ecosystem.

“The practices outlined in the TSAPI Standard comprise a viable solution that we encourage IA members and all organisations who manage survey data to consider. These best practices are well researched and objective and stand to eliminate bottlenecks and confusion while saving valuable time.”

Matt Gibbs, chair at the TSAPI Steering Group, added: “Our mission for TSAPI has always been to provide a cost-free means for practitioners around the world to more effectively transfer data, freeing them up to focus on delivering high-quality insights.

“This endorsement by IA will encourage wider adoption of the standard, fostering greater innovation, leading to sector-wide growth and greater appreciation of the value of the work of research professionals. We would like to thank Insights Association for endorsing TSAPI and recognising the importance of this standard.”