Insights Family to work with InspiredConsumer
The agreement between the two companies will allow The Insights Family to access InspiredConsumer’s community centre network across the US, incorporating 50 million children, parents and families across the country.
The partnership is exclusive and long term, and will include projects such as ‘flash focus’, which are short focus groups which can be done rapidly at scale, and ‘classroom chatback’, which are multi-child vox pops.
As part of the partnership, The Insights Family will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating return on investment for campaigns.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments