Before joining InsightsNow, Wright (pictured) was leader of external technology acquisition and technical consumer research at the Coca-Cola Company.

Prior to Coca-Cola, Wright worked for Nestlé and the Häagen-Daaz Company.

In her new role, Wright will manage InsightsNow’s research and insights team with a focus on behavioural research.

Greg Stucky, chief research officer for InsightsNow, said: “Kristin’s track record and ability to balance her roles as strategist, manager and researcher are key skills to support and grow our team.

“Her passion for efficient, effective, exciting, and educational research match the overall ethos of InsightsNow and we look forward to serving our clients even better with her expertise and experience.”