The deal will allow the two agencies to enhance their strategic brand and business transformation business, and will compliment InSites Consulting’s Culture + Trends tool, which it took on when the firm acquired Join the Dots in 2019.

Following the acquisition of Space Doctors, InSites Consulting said it intends to build one global team of strategists, cultural insight specialists, design experts and marketing scientists.

The new team will support InSites Consulting’s client service teams across five regions.

Space Doctors is a certified B Corporation founded in 2001 by Fiona McNae, and has teams based in Brighton, London and Singapore focused on social and text analytics to track cultural impact for brands.

Space Doctors will remain operating under its existing brand name until further notice.

The acquisition is part of InSites Consulting’s plans to have a greater focus on strategic brand transformation.

Kristof De Wulf (pictured), co-founder and chief executive at InSites Consulting, said: “Needless to say that Covid-19 has turned the world upside down, but the strategic agenda of global brands is also being defined by topics such as changing expectations of new consumer generations or the pressing need to act in more sustainable ways.

“With Space Doctors joining our ranks, we are in a stronger position to help global brands create a more sustainable future for themselves and their environment.”