Insites’ Van Belleghem to lead B-Conversational spin-off
Van Belleghem will be responsible for ensuring that both companies remain strategically aligned but with B-Conversational concentrating on conversation management coaching and strategic advice.
He said: “Given the market demand, there is a strong business case to set up a stand-alone business unit to focus specifically on this new area.”
Van Belleghem is the author of the books The Conversation Manager and The Conversation Company.
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