Carata (pictured) was most recently associate director at Adelphi Research, where she focused on applying insights from behavioural economics and cognitive sciences to healthcare. Her background includes academic and agency-side roles, in both quantitative and qualitative primary research.

In her new role, she will act as the commercial lead for clients, working with market research, business intelligence and brand teams at European pharmaceutical companies on tracking and testing.

Kelly Warth, managing director, Instar Europe, said: “Cristiana’s well rounded and senior level experience within the healthcare sector will allow us to continue driving forward new innovations and commercial opportunities for both our clients and their brands.”