Martin (pictured) will take up her new role as part of IPA annual general meeting proceedings on Thursday 27^th March 2025.

Martin was chosen following a formal three-month selection process led by former IPA president and VCCP group chief executive officer Julian Douglas, who headed up the Presidential Nominating Committee.

As well as her role at BBH London, Martin is also chair at the IPA Effectiveness Group and before BBH, Karen spent 14 years in Australia’s advertising industry, including as managing director at Host Sydney.

Krichefski took up his role as president in 2023, serving a two-year term, and is chief executive officer at GroupM UK and Europe, Middle East and Africa.

Discussing Martin’s appointment, Krichefski said: “I’m absolutely thrilled that Karen has stepped up as our new IPA president. Her passion for great work and infectious energy have already made a huge impact as Effectiveness Leadership Group chair, and now she’ll bring that same spirit to shape our industry’s future.

“Karen’s leadership will guide us through challenges and light up the many opportunities on the horizon. I know she will be an exceptional president and an inspiring voice for us all.”

Paul Bainsfair, IPA director general, said: “I am very much looking forward to working with Karen to ensure the IPA remains the power behind the practitioners. She is already a member of IPA Council and is well versed in our initiatives and activities and can help us focus on what is important over the next two years.”

Martin added: “I’ve long been a passionate supporter of the IPA and I’m truly honoured to be selected as the next president.

“The IPA and its presidents have supported and shaped our industry for more than a century, so to have the chance to help lead the organisation through a time of rapid change and vast opportunity is hugely exciting. I can’t wait to get started.”