Ipec was founded in 2021 by IBOPE Inteligência managers, focusing on opinion polls and political analysis, through qualitative and quantitative studies, both online and offline in Brazil.

The company also carries out consumer studies in brand, communications and products.

Ben Page, chief executive officer at Ipsos, said: “This acquisition allows us to expand our public affairs offering in Latin America and meet the growing demand from our clients for high quality public opinion polling in Brazil, building on our 30 years’ experience in the country.”

Marcos Calliari, chief executive officer at Ipsos in Brazil, added: “This union comes at a pivotal moment. As the market navigates a period where research and business intelligence are paramount, this collaboration offers a strategic advantage for companies, brands and institutions seeking to understand evolving social changes and consumer trends”

Marcia Cavallari, chief executive officer at Ipec, concluded: “We are very pleased to join Ipsos, one of the largest market research companies in the world.

“We are convinced that this union will bring significant benefits to our clients and employees and open up new opportunities for growth and development.”