Pall was most recently Nielsen’s executive director of client solutions for South Asia and has in the past worked for IMRB and NFO.

In her new role Pall will report to Lifeng Liu, Ipsos’s Asia Pacific CEO, and regional MD David Richardson, who took up their new positions at the beginning of the year.

Other recent changes to the senior management team include the appointment of Rodrigo Toni as CEO of South East Asia and managing director of Singapore, and Hugh Amoyal as Australia chief.

Alick Zhou was made CEO of Ipsos Greater China with Helen Lee as managing director.