As executive director of technology and e-commerce, Hariharan (pictured) will be responsible for identifying opportunities in the sectors, working with clients across India.

He joins the company from Nielsen, and reports to Shalini Sinha, country service line leader, brand health tracking & creative excellence.

Sinha said: “Hariharan has domain expertise and has worked extensively with clients in technology, e-commerce and D2C space and we foresee him growing our presence with the roster of clients in these areas and leveraging opportunities.”