The tool, called FastPack, screens and evaluates product packaging and provides gamified scenarios for consumer decision-making.

FastPack will be available to businesses of all sizes, with plans for expansion worldwide and further developments in the future.

Virginia Weil, innovation global service line leader at Ipsos, said: “FastPack on Ipsos.Digital is an integral step towards our mission to accelerate the innovation journey with end-to-end solutions that enable clients to bring new products to market with confidence.”