Tu (pictured) was previously head of business growth in public affairs at Ipsos Mori, a role she had held since 2018, having originally joined the company as a graduate trainee in 2003.

During her time at Ipsos Mori, Tu has also worked across leadership teams in public affairs, across domestic and international contracts and developed new commercial propositions for the company.

Tu’s appointment follows the recent hiring of Kelly Beaver as chief executive at Ipsos Mori, replacing Ben Page, who has become Ipsos chief executive.

Beaver said: “Trinh has been an integral part of the public affairs senior team and she will bring her wealth of experience and commercial understanding to the role of managing director.

“Her journey from graduate trainee to this new role showcases Ipsos Mori’s commitment to developing our people right to the top. I’m confident that she will take the public affairs service line to even greater heights, and I look forward to working with her, in her new role.”