Ipsos’ Advisory Practices in the UK include specialist teams focused on marketing, brand and innovation (Strategy3 ), foresight (Trends & Futures), behaviour change, healthcare and data strategy.

With a team of more than 50 specialists based in the UK, a network of more than 200 colleagues globally and in partnership with research teams across the country, the new practice will “leverage extensive research experience alongside market-leading advisory capabilities”, according to the market research firm.

The Advisory Practices will be led by Murat Demiral (pictured) as head of advisory, who will join the UK management committee.

Demiral has worked across Europe in both client and agency-side roles for leading brands including P&G and Beverage Partners Worldwide.

Commenting on the initiative, Ipsos Mori chief executive Kelly Beaver said: “I’m delighted to see this exciting new chapter for Ipsos in the UK with the broadening of our advisory capabilities under the dynamic leadership of Murat, who brings the knowledge and skills to ensure our teams deliver best-in-class services to our clients.”