Ipsos unveils Facebook Poll Predictor
US— Ipsos Interactive Services is hoping to attract younger members to its I-Say online panel through the launch of an application on social networking site Facebook.
The Poll Predictor challenges users to guess the percentage of people who responded ‘yes’ to questions such as ‘Do you make your bed in the morning?’ and ‘Do you believe in UFOs?’ when they were put to the company’s existing panellists.
Senior interactive media analyst Andres Burgos created the tool. He explained: “I wanted to create an interactive online game that encompasses elements of market research.
“This tool goes beyond just advertising on Facebook; Poll Predictor provides the opportunity to engage with I-Say and also has the potential to attract new members.”
Author: James Verrinder
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Anon
15 years ago
Does anyone else have problem/issues with Poll Predictor...?
Like Reply Report