The company said the portfolio will reduce the cycle time for testing multiple new product concepts to days rather than the current industry process of weeks or months.  

Robert I. Tomei, president, consumer & shopper marketing, IRI said: “The new IRI Innovation Solution Portfolio leverages our understanding of actual shopper behaviour into a fully integrated service, which supports the entire new product innovation process. This approach allows for maximum insights, leading to the best chance of new product success at the lowest possible risk.”